Each creation is a quiet conversation between thought and feeling, message and meaning. Let the journey speak for itself- my work at a glance.
I created a targeted influencer pitch for a marketing campaign, focusing on identifying influencers whose values and audiences aligned with our brand. The pitch highlighted the authenticity and engagement of the influencers, ensuring a genuine and mutually beneficial partnership. This experience sharpened my skills in researching influencers, strategizing outreach, and crafting personalized pitches that resonate with both influencers and their audiences.
For my personal blog, I explored Egyptian cuisine, sharing the traditional dishes and flavors tied to my heritage. From koshari to molokhia, I delved into the cultural significance of these foods and how they connect to family life and celebrations. This blog allowed me to celebrate my roots and showcase the unique flavors of Egypt in an authentic and personal way.
I created a social media calendar for a campaign, organizing content to ensure consistent, engaging posts across platforms. It included scheduled posts, themes, and alignment with campaign goals, helping to maximize audience engagement and promote brand messaging effectively.
I wrote product releases to announce new product launches, highlighting key features and benefits. The releases were designed to capture attention, provide essential information, and create excitement around the product, ensuring it resonated with both media and consumers.
I wrote appointment releases to announce key personnel changes within the organization, ensuring the message was clear, professional, and aligned with the company’s values. These releases were designed to inform stakeholders and the public while highlighting the skills and experience of the newly appointed individuals.
I wrote this media advisory to inform the press and public about upcoming events, ensuring the key details were clear and concise. The advisory was crafted to generate interest and facilitate media coverage, with a focus on timely and relevant information.
I wrote business letters to communicate formal messages with clients, partners, and stakeholders. These letters were crafted to convey professionalism, clarity, and a focus on the key objectives, ensuring effective communication in a business setting.
I designed brochures to effectively communicate key information in a visually appealing and engaging way. The design process involved creating a clean layout, selecting appropriate images, and ensuring the content was easy to navigate, all while aligning with the brand’s identity and messaging.
My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Promotional copy written for a tri-fold brochure as part of a course project, designed to inform and engage the target audience through clear messaging, persuasive language, and structured layout.
A formal media advisory written to announce a major philanthropic donation to Jacksontown University. This piece demonstrates the ability to write clear, concise, and newsworthy content tailored for media outlets, while highlighting event details and media opportunities.
A digital article crafted for an online publication, blending journalistic storytelling with SEO-friendly writing to inform, engage, and resonate with readers in a web-based format.
A layered digital composition created using Adobe Photoshop, combining multiple images to form a cohesive and imaginative visual narrative while showcasing advanced photo editing and blending techniques.
A comprehensive research project focused on analyzing a selected organization’s mission, values, target audience, and communication strategies. The piece demonstrates critical thinking, strategic insight, and effective information synthesis.
My team and I took the universally loved, recognized, and established chain, Wendy's, and poured into it our unique lens and spun our twist on our of advertising the Wendy's Baconator.
As Project Lead, I developed a strategic communications plan for Telling Tales, a non-profit organization focused on youth literacy. The plan included audience segmentation, key messaging, and promotional strategies tailored to support their Inclusive Tales initiative. Emphasis was placed on accessibility, neurodivergence, and community engagement, aligning with the organization’s mission to foster inclusive storytelling.
This crisis plan was designed to help Telling Tales navigate potential reputational risks while maintaining public trust. It featured stakeholder mapping, key messaging for various scenarios, media response protocols, and a detailed escalation framework. The plan emphasized transparency, empathy, and timely communication, tailored to the values of a non-profit working with children and families.